Feb 20, 2020  
2019 - 2020 Cowley College Academic Catalog 
2019 - 2020 Cowley College Academic Catalog



3 Credit Hours


Student Level:

This course is open to students on the college level in either the freshman or the sophomore year.

Catalog Description:

BUS1311 - Introduction to Business (3 hrs.)

[KRSN BUS1020]

A study of various types of business organization and the relationship of business to government and management to labor. Management’s perspective of production, marketing, personnel, finance, and transportation is a constant consideration.

Course Classification:




Controlling Purpose:

The purpose of this course is to acquaint the student with the nature and scope of a business, its component parts, how business is owned, organized, and managed. Emphasis is upon environmental forces and historical conditions that have influenced the growth of business from its early years to the present day.

Learner Outcomes:

Upon completion of the course, the student will be able to understand and implement the basic aspects that are required for planning and running a small business from idea inception to management, ownership, marketing, and financial aspects.

Unit Outcomes for Criterion Based Evaluation:

The following defines the minimum core content not including the final examination period. Instructors may add other content as time allows.

UNIT 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Outcomes: Upon completion of the unit, students will be able to discuss the business trends in the United States and the world.

  • Examine how the economic environment and taxes affect business
  • Analyze what business’s must do to meet the global challenge
  • Illustrate how the technological environment has affected business
  • Identify various ways that business can meet and beat competition
  • Explain how wealth is accumulated in an economy
  • Describe how the free market system works
  • Describe monetary policy and its importance to the economy
  • Describe the current status of the United States in the global economy
  • Evaluate the hurdles of trading in a world market
  • Explain the role of multinational corporations in global markets
  • Explain why legality is only the first step in behaving ethically
  • Describe management’s role in setting ethical standards
  • Define social responsibility

UNIT 2: Business Ownership: Starting a Small Business

Outcomes: Upon completion of the unit, students will understand the advantages and disadvantages of different business organizational structures.

  • Compare the advantages of a sole proprietorship
  • Identify the various forms of business ownership
  • Explain why people are willing to take the risk of entrepreneurship
  • Analyze what it takes to start and run a small business
  • Outline the advantages that small businesses have in entering global markets

UNIT 3: Business Management: Empowering Employees to Satisfy Customers

Outcomes: Upon completion of the unit, students will understand the importance of empowering employees to satisfy customers.

  • Explain the four functions of management and why the role of management is changing
  • Summarize the five steps of the control function of management
  • Illustrate the skills a manager must possess
  • Explain the organizational theories of Fayol and Weber
  • Discuss the various issues associated with organizational design
  • Describe the production process and the importance of productivity
  • Illustrate the use of PERT, Gantt charts, and TQM in production processes
  • Explain the importance of productivity in the service sector

UNIT 4: Management of Human Resources

Outcomes: Upon completion of the unit, students will be able to motivate employees to produce quality goods and services.

  • Define the Term Scientific Management
  • Discuss Maslow’s view of needs and motivation
  • Differentiate the difference between Theory X, Theory Y, and Theory Z
  • Explain the factors involved in the expectancy theory
  • Summarize the six steps in planning human resources
  • Trace the six steps in appraising performance
  • Outline the objectives of labor unions
  • Explain how a strike, lockout, and a boycott differ

UNIT 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Outcomes: Upon completion of the unit, students will be able to motivate employees to produce quality goods and services.

  • Describe and understand the evolution of the Field of Marketing through determining the Marketing Mix: Product, Price, Place, and Promotion
  • Provide Markers with Information through the Market Research Process and understanding the Marketing Environment
  • Segment the Consumer Market, understand how to reach smaller market segments and the importance of Relationship Marketing
  • Develop and Price Products and Services
  • Distribute Products Quickly and Efficiently through Wholesale and Retail Intermediaries while building a Cooperation in Channel Systems
  • Use Effective Promotional Techniques in advertising, Personal Selling, Public Relations, and Sales Promotions

UNIT 6: Managing Financial Resources

Outcomes: Upon completion of the unit, students will be able to motivate employees to produce quality goods and services.

  • Understand basic Financial Information and Accounting and Key financial Statements
  • Understand the need for financial planning, operating funds, and obtaining Short-Term and Long-Term Financing
  • Understand the basics of Securities Markets, Financing and Investing Opportunities
  • Understand the basics of Money, Financial Institutions, and the Federal Reserve


Contact Bookstore for current textbook.

Attendance Policy:

Students should adhere to the attendance policy outlined by the instructor in the course syllabus.

Grading Policy:

The grading policy will be outlined by the instructor in the course syllabus.

Maximum class size:

Based on classroom occupancy

Course Time Frame:

The U.S. Department of Education, Higher Learning Commission, and the Kansas Board of Regents define credit hour and have specific regulations that the college must follow when developing, teaching, and assessing the educational aspects of the college. A credit hour is an amount of work represented in intended learning outcomes and verified by evidence of student achievement that is an institutionally established equivalency that reasonably approximates not less than one hour of classroom or direct faculty instruction and a minimum of two hours of out-of-class student work for approximately fifteen weeks for one semester hour of credit or an equivalent amount of work over a different amount of time. The number of semester hours of credit allowed for each distance education or blended hybrid courses shall be assigned by the college based on the amount of time needed to achieve the same course outcomes in a purely face-to-face format.

Refer to the following policies:

402.00 Academic Code of Conduct

263.00 Student Appeal of Course Grades

403.00 Student Code of Conduct

Disability Services Program: 

Cowley College, in recognition of state and federal laws, will accommodate a student with a documented disability. If a student has a disability, which may impact work in this class, which requires accommodations, contact the Disability Services Coordinator.