AGR1258 MARKETING OF AGRICULTURAL PRODUCTS
3 Credit Hours
Student Level:
This course is open to students on the college level in either the freshman and sophomore year.
Catalog Description:
AGR1258 - Marketing of Agricultural Products (3 hrs.)
This course will develop decision making skills regarding the marketing of agriculture products through the study of theory and frame work of agriculture marketing from conception what to produce to the hands of the final consumer and the processes within as well as government controls that regulate the process.
Course Classification:
Lecture
Prerequisites:
None
Controlling Purpose:
The purpose of this this course is to provide the student with the knowledge and skill necessary to develop decision making skills regarding the marketing of agriculture products through the study of theory and frame work of agriculture marketing from conception what to produce to the hands of the final consumer and the processes within as well as government controls that regulate the process
Learner Outcomes:
Upon completion of the course, the student will:
- Identify the basics of marketing.
- Identify areas affecting commodity marketing.
- Identify and trace the flow of farm products through the various marketing channels.
- Identify the real world application of market structure.
- Prepare a marketing presentation.
Unit Outcomes for Criterion Based Evaluation:
The following outline defines the minimum core content not including the final examination period. Instructors may add other material as time allows.
UNIT 1: Basics of Agricultural Marketing
Outcomes: Upon completion of this unit, the students will be able to successfully identify the basics of marketing.
- Describe the organized commodity exchanges and their operations.
- Describe and properly use futures, options, and basis contracts.
UNIT 2: Commodity Markets
Outcomes: Upon completion of this unit, the students will be able to successfully identify areas affecting commodity marketing.
- Interpret fundamental economic relationships.
- Explain how public policy affects the marketing of agricultural products.
- Evaluate how international trade, policy, and trading partners affect the marketing of agricultural products
UNIT 3: Marketing Channel
Outcomes: Upon completion of this unit, the students will be able to successfully identify and trace the flow of farm products through the various marketing channels.
- Identify the unique characteristics of the different commodities.
- Demonstrate knowledge of purebred and commercial livestock marketing.
- Evaluate new marketing opportunities.
- Identify and describe opportunities and implications of issues such as “organic foods,” genetic engineering, and “free range” concepts in regard to marketing agricultural products.
UNIT 4: Application of Market Structure
Outcomes: Upon completion of this unit, the students will be able to successfully identify the real world application of market structure.
- Identify the types of risks involved with ownerships of commodities and how to minimize shift these risks.
- Analyze how changes in the markets affects the bottom line profit.
- Assess how government programs affect producers.
UNIT 5: Presentation Skills
Outcomes: Upon completion of this unit, the students will be able to successfully prepare a marketing presentation.
- Develop communication, presentation, and teamwork skills.
- Create a plan from conception to consumption for a commodity.
- Predict producer profits and possible marketing outlets.
Projects Required:
Varies, refer to syllabus
Textbook:
Contact Bookstore for current textbook.
Attendance Policy:
Students should adhere to the attendance policy outlined by the instructor in the course syllabus.
Grading Policy:
The grading policy will be outlined by the instructor in the course syllabus.
Maximum class size:
Based on classroom occupancy.
Course Time Frame:
The U.S. Department of Education, Higher Learning Commission and the Kansas Board of Regents define credit hour and have specific regulations that the college must follow when developing, teaching and assessing the educational aspects of the college. A credit hour is an amount of work represented in intended learning outcomes and verified by evidence of student achievement that is an institutionally-established equivalency that reasonably approximates not less than one hour of classroom or direct faculty instruction and a minimum of two hours of out-of-class student work for approximately fifteen weeks for one semester hour of credit or an equivalent amount of work over a different amount of time. The number of semester hours of credit allowed for each distance education or blended hybrid courses shall be assigned by the college based on the amount of time needed to achieve the same course outcomes in a purely face-to-face format.
Refer to the following policies:
402.00 Academic Code of Conduct
263.00 Student Appeal of Course Grades
403.00 Student Code of Conduct
Disability Services Program:
Cowley College, in recognition of state and federal laws, will accommodate a student with a documented disability. If a student has a disability which may impact work in this class which requires accommodations, contact the Disability Services Coordinator.
Disclaimer: This Information is Subject to Change. For the Official Course Procedure Contact Academic Affairs.
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