Mar 28, 2024  
2018 - 2019 Cowley College Academic Catalog 
    
2018 - 2019 Cowley College Academic Catalog [ARCHIVED CATALOG]

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BUS1430 - Introduction to Marketing


3 hour(s)
Elective Type: Technical Elective
Special Funding Identifier: KS Excel in CTE Initiative
This course discusses the problems of transferring title and in moving goods from producer to consumer, buying, selling, storing, transporting, standardizing, financing, risk bearing, and supplying market information. An intensive study is made of free enterprise and the government’s contribution, retailing, and international marketing. The consumer’s view is held in sharp focus.
Prerequisite(s): None

Course Outcomes/Procedures: Link to document



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