Mar 14, 2025  
2020 - 2021 Cowley College Academic Catalog 
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BUS1430 - Introduction to Marketing

3 hour(s)
Elective Type: Technical Elective
Special Funding Identifier: KS Excel in CTE Initiative
This course discusses the problems of transferring title and in moving goods from producer to consumer, buying, selling, storing, transporting, standardizing, financing, risk bearing, and supplying market information. An intensive study is made of free enterprise and the government’s contribution, retailing, and international marketing. The consumer’s view is held in sharp focus.
Prerequisite(s): None

Course Outcomes/Procedures: BUS1430 Introduction to Marketing Course Procedure  


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