BUS1430 - Introduction to Marketing (T►,$)

3 hour(s)
Elective Type: Technical Elective
(T►) Kansas Regents System Wide Transfer Course: [KRSN BUS1030]
($) Special Funding Identifier: KS Excel in CTE Initiative
Description: This course discusses the problems of transferring title and in moving goods from producer to consumer, buying, selling, storing, transporting, standardizing, financing, risk bearing, and supplying market information. An intensive study is made of free enterprise and the government’s contribution, retailing, and international marketing. The consumer’s view is held in sharp focus.

Prerequisite(s): None

Course Outcomes/Procedures: BUS1430 Introduction to Marketing Course Procedure